Carry out thorough market research to identify a gap, demand or problem within the niche that you intend to leverage your knowledge in. (These could be gaps in product and service provisions, unmet needs or challenges people experience).
Conduct a thorough self-assessment to pinpoint your areas of strength, proficiency and passion. (This helps you to reflect on certain areas of life such as skills, expertise, experience and personal interests that inspire you).
Evaluate potential opportunities for leveraging your skills, expertise or experience and identify areas where your unique abilities can make a significant impact. (Look for pressing challenges, pinpoints or unmet needs that you can help solve).
Consider the skills and any specialised expertise that you have acquired over the years as well as or unique perspectives you have that make you stand out from others? (look at different experiences and challenges you’ve faced that have helped shape your abilities and given you a broader outlook).
